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About the Course The Location Advantage is a free, instructor-led massive open online course (MOOC) that will be offered by Esri again from November 4th to December 16th, 2015. The course lasts six weeks and requires two to three hours of study per week. Weekly course sections consist of a video introduction by the course host, a 10-minute video lecture by an Esri staff member, a video demonstration, a hands-on case study exercise, a quiz, a class poll and discussion, and supplementary resources. Students receive free access to Esri’s cloud-based location analytics platform during the course. A certificate of completion will be awarded at the end of the course. Course ObjectivesLearn how location information can help businesses question, analyze, interpret, and visualize data, enabling more informed decisions Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management Explore case studies that demonstrate how location information can be applied to key performance indicators Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risk Recommended BackgroundCurrent business school students and recent graduates (BS and MBA) Anyone interested in applications of geospatial technologies in business Location, Location, Location. The Key to Successful Business Planning. The Location Advantage is Esri's latest course on location analysis and is ideal for anyone with an interest in business technology. The class will explore market planning, site selection, market analysis, and supply chain management. Course Highlights Case studies from Starbucks, Bank of America, and other firms using location analytics Hands-on exercises, quizzes, and discussions Certificate available upon completion The Location Advantage is delivered as a massive open online course (MOOC) and will run from November 4 to December 16. It requires only two to three hours of study per week. Register today and learn what location analysis can do for you. Last day to register is November 17. Register here

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